To stand its ground, the modern workplace needs to transform into a destination that employees actively choose, blending flexible and permanent spaces with meaningful experiences and amenities that foster a sense of purpose and company culture, beyond what can be achieved at home.

Amid the evolving landscape of distributed work, it has become an active daily decision of where to work and whether to join others in the physical workplace or contribute virtually from other settings. With the focus having long shifted from mere productivity to the quality of the workplace experience, spaces need to offer meaning and purpose beyond organisation and control.

To attract and engage its users, the workplace must evolve into a destination – a place where employees actively choose to be. A thoughtfully designed blend of space typologies – some intended for permanence, others highly flexible and agile – accommodates the team depending on the need of the day or the moment. With the home office presenting strong competition, the ‘destination workplace’ also offers services and amenities that go beyond what is readily available at home. It is through the unique combination of these elements that a ‘destination workplace’ is created – an environment that embodies the culture of the company, signals appreciation to the team and fosters connection, interaction, and an innovative spirit.

What makes a destination?

Much like a place we long to travel to, a workplace becomes a true destination when it resonates emotionally and culturally with those who experience it. A ‘destination workplace’ is more than just its physical design – it is a carefully curated array of elements that evokes feelings, memories, and a deep sense of belonging within the community.

Drawing on our vast experience in creating inspiring environments, we recognise the potential of transforming an office into a destination and the lasting impact this can have on both its users and the organisation. A work environment is an expression of a company's identity, and its design influences the mindset and behaviour of employees.

This conviction manifests itself on different levels in our endeavours – the Vitra Campus being a prime example. It brings together architectural icons, production buildings, museums and offices in a unique ensemble, showcasing Vitra’s design philosophy and culture, providing inspiration and serving as a field of experimentation for new ideas and concepts.