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G-Star RAW

Amsterdam, Netherlands

The fascination of G-Star RAW with the work of French designer Jean Prouvé was expressed back in 2011 through the limited furniture series Prouvé RAW, which was developed in cooperation with Vitra. Further designs by Prouvé were used as special solutions to furnish the denim brand’s new headquarters, designed by Rem Koolhaas. With this, G-Star not only achieves a symbiosis between architecture and interior design, but also obtains the desired internal and external perception in its sector. Vitra has now put some of the Prouvé designs used by G-Star into serial production.
  • Architecture
    OMA (Rem Koolhaas)
  • Interior architecture
    G-Star Team

  • Photographer
    G-Star RAW